The Story Behind Strong Energy and Their Partnership with Hexcal in Korea

"Strong Energy Ltd. revolutionizes lifestyle experiences by bringing cutting-edge global brands to Korea. Their partnership with Hexcal Studio introduces exceptional, timeless design to workspaces, enhancing modern living."

At the heart of Seoul, Strong Energy Ltd. emerges as a leading force in the world of premium lifestyle brands. Known for its knack for introducing unique international products to Korea, the company stands out for its commitment to quality and innovation. With a vibrant and dedicated team, Strong Energy goes beyond retailing—it's a curator of exceptional lifestyle experiences. Their collaboration with Hexcal highlights their mission to enhance workspaces with products that blend modern sophistication and enduring design.

Seoul Cityscape

Nestled in the vibrant heart of Seoul, South Korea, Strong Energy is not just a company — it’s a gateway to a world of premium lifestyle brands. Renowned for bringing the latest and most unique international brands to Korea, Strong Energy is synonymous with quality and innovation. The company’s dynamic and enthusiastic team is dedicated to transforming everyday experiences with exceptional products. Their culture is built on a shared vision of elevating consumer experiences through a curated selection of sophisticated lifestyle brands that perfectly align with modern tastes.

Jamie Choi, Co-founder of Strong Energy Leo Kim, Co-founder of Strong Energy

Leo Kim and Jamie Choi, co-founders of Strong Energy, are the driving forces behind the company’s success. Leo spearheads the sales and marketing team, focusing on high-end, trendy brands in Korea and using his expertise to enhance the company's market presence. Jamie leads the distribution team with a sharp focus on online e-commerce, leveraging his deep understanding of the digital marketplace to ensure smooth product delivery and outstanding customer experiences. Their combined skills are pivotal in Strong Energy’s mission to offer sophisticated and innovative lifestyle products.

At the forefront of Strong Energy is Jamie Choi, whose keen eye for emerging trends in lifestyle products sets the company apart. Jamie oversees the distribution team and excels in managing brand partnerships while ensuring that cutting-edge products reach consumers efficiently. “From the moment we discovered Hexcal, we knew it was a perfect match for us,” Jamie shares. “Hexcal Studio embodies everything we value —innovation, quality, and a timeless design that can transform any workspace.”

Products Ready for Dispatch from Warehouse

The collaboration between Strong Energy and Hexcal was sparked by a shared passion for quality and innovation. “Their products are designed to last for centuries, both in terms of functionality and aesthetic appeal. This resonates deeply with our values.” reflects Strong Energy team.

In a market where trends shift rapidly, Hexcal’s timeless quality stands out. “We were thrilled to introduce their products to our customers,” the team adds. The refined colors and compelling narrative of Hexcal resonate deeply with Strong Energy’s ethos. “Their dedication to creating enduring, high-quality products made partnering with them a clear and exciting choice.”

Hexcal’s philosophy of enduring design contrasts sharply with the transient nature of many contemporary brands. “While many focus on fleeting trends, Hexcal’s commitment to quality ensures that their products are not just used but cherished for a lifetime.” This dedication to timeless functionality and design makes Hexcal a standout partner. “Their products enhance any workspace, blending practicality with an elegance that elevates the entire environment.”

User-Generated Photos of Hexcal Studio from @Haeyong

‘Deskterior’, a portmanteau of ‘desk’ and ‘interior’, is the act of decorating one’s office desk with favoured, adorable items. The term is becoming increasingly popular on South Korean social media, especially among young employees."

"In a 2017 poll of 778 workers conducted by the job search engine Job Korea, 44% of women and 29.7% of men said they thought of themselves as a so-called ‘deskterior person’. The trend is especially popular with millennials: 44.6% of people in their 20s and 36.5% of people in their 30s identified with the trend, compared to only 26.9% of respondents in their 40s.

The term “deskterior” in South Korea captures a unique and growing trend where enthusiasts meticulously design and personalize their workspaces. This movement reflects a broader cultural shift towards creating environments that are not just functional but also aesthetically pleasing and deeply personal.

South Korean deskteriors often embrace minimalist and modern design principles. Clean lines, simple color palettes, and uncluttered spaces are common features. This approach not only creates a visually appealing workspace but also promotes focus and productivity.

In this trend, Hexcal has captivated the hearts of many deskteriors. Known for their exceptional quality and design, Hexcal’s products have become favorites among those who take pride in crafting personalized and inspiring workspaces. Strong Energy has seen a surge of positive feedback from Korean users. “Our customers love sharing their experiences with Hexcal. They post stunning photos and glowing reviews online, creating a vibrant community of Hexcal enthusiasts,” the team notes.

With many people working from home due to the Covid-19 pandemic, personalizing workspaces has become increasingly significant. Hexcal’s products perfectly align with this trend, offering both functionality and style that enhance the aesthetic of any workspace. “Deskteriors seek products that not only perform well but also enhance their workspace’s aesthetic. Hexcal’s blend of functionality and style fits seamlessly into this trend, making it a top choice for Korean consumers,” the team adds.

User-Generated Photo of Hexcal Studio from @so.ong.space

Looking ahead, Strong Energy plans to create a Hexcal showroom in Korea, offering a dedicated space for users to experience Hexcal products firsthand. This showroom will provide customers with the opportunity to see, touch, and appreciate the quality of Hexcal’s offerings, further strengthening their connection to the brand.

Additionally, Strong Energy is eager to explore new product opportunities with Hexcal. “We’re excited about the possibility of developing unique products tailored specifically for the Korean market,” the team notes. “This collaboration has the potential to create something truly special for our customers.”

The partnership between Strong Energy and Hexcal is a story of shared values and a mutual passion for excellence. Strong Energy’s commitment to curating high-end lifestyle brands aligns perfectly with Hexcal’s dedication to quality and timeless design. As they work together to introduce Hexcal’s exceptional products to Korean consumers, the future is bright and full of possibilities.

With a shared vision for innovation and quality, Strong Energy and Hexcal are set to make a lasting impact in the Korean market, transforming workspaces and elevating everyday experiences.

Strong Energy's Website (Authorized Distributor of Hexcal products) and Social Media in South Korea:

Official Website: Hexcal Korea

Instagram: @hexcalkorea